The weekly revenue operator for founder-led ecommerce

Know what to fix this week. And what to leave alone.

Helm reads your store across Amazon, Shopify, ads, email, and margin, then sends one decision every Monday, in writing. The first read is free.

Run weekly on the founder's own store · First reads delivered to DTC, pet science, and specialty F&B founders

FromOzzy at Helma real week, the founder's own store
SubjectYour weekly read, week 28

What changedAmazon dipped. The second channel held. The decline is one channel, not the business.

The one moveRebuild the lead image and the A+ before you spend another dollar on traffic.

LeakingThe top listing has no A+ and the lead image shows a result screen, not the product in someone's hands.

Leave aloneBroad paid traffic. Not the bottleneck this month. Do not add spend yet.

Send meLast month's channel numbers. One input that sizes the call and removes the guessing.

Ozzy, founder

Written and signed by a founder who runs his own store. Not a dashboard.

A good quick analysis. I will check that immediately.
DTC founder, NL · acted
That is super interesting.
Pet science founder · took notes
A useful outside first pass, the cleanest and most useful one.
Specialty F&B founder · shipping it
1

Send your store

A link is enough. Nothing else needed from your side.

2

Get the decision

The move, the reason, the number behind it, and what to leave alone.

3

Keep it weekly, if it earns it

Tell us where we were wrong. If it is useful, the read keeps coming.

Every week after

Budget-neutral

Swap an underperforming line item you already pay for. No net-new spend. One decision every Monday, signed.

Run it (design partners)

Hands, not just a call

For a small number of design partners, we also run one channel you already pay for, at the same price, and add the weekly decision across all of them. Ask if you want in.

See what your store is leaking.

The first read is free. One link is all we need.

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